You may have read different tips and tricks on how to submit a music demo to A&R companies. But there is one vital tip that not many people tell you when you’re creating a music demo: show your personality.
Singers and songwriters alike should come up with music that they can totally relate to. With this, they can reach thousands of listeners. Not all music should follow a particular technique, but if it can touch people’s lives because they can relate, if people feel that your music speaks to them, then you’ve done a wonderful job. When creating a music demo, it is important to include all the tracks that best describe you and your style. Are you a pop artist? A country singer? A hard-core rocker? Let your music speak for you. Identify who and what you are with the tracks you prepare. Focus on the message that you want to convey. If you feel that it is the image you want to portray and are comfortable with it, then it’s probably right for you.
We heard judges from different competitions saying that some artists have the talent but show no personality. We agree. One can master every singing technique, but if the performer cannot connect to the audience, it will not have a big impact. That is one reason why some singers perform better than others.
This goes for new singers and songwriters as well. Show your personality. Show who you really are. Show record labels/A&R management why you sing or write these songs! You may have the talent, but there are tons of musicians everywhere, and it is important for you to find how you can stand out.