Are you a songwriter, artist or musician with work released all over the place? Keeping track of what you earn will prove hard to do if you just leave it up to your handlers.
Not that you shouldn’t trust your manager et al, but wouldn’t it be simpler if you could get real time updates on the revenue your music is making, whether it’s on iTunes, YouTube or Spotify? It’s now possible to do all that using your smartphone. Well, at least with the new mobile app put forth by Kobalt.
The new digital platform is the mobile offspring of the Kobalt Portal, which has revolutionized the music business by allowing music creators and publishers to stay current with the financial performance of their songs and other musical material. The app is set to further remove the blur from the line between music creation and business; a blurriness that has caused confusion, tension, rifts and even animosity among industry players in the past.
Using the app, which has been rolled out to both Android and Apple iOS devices, you can track the financial earnings of your music across all publishing platforms where your music is published. It also provides you with detailed data and information reflecting the number of times your music was downloaded, streamed, broadcasted, or used otherwise. This sort of presentation of raw data is said to provide more transparency and promotes fairness in the music business.
Already, music creators who downloaded the app have started to sing its praises as they believe it will help them get what is rightfully due to them more often than not. That assumption is not farfetched either, considering that the Kobalt website has reported collecting 20 – 40 percent more revenue for its users compared to what they collected from a major publisher.
Well, whatever the case, Kobalt seems like a great idea, especially if you are an independent music creator or artist. Technology has levelled the playing field once again; make sure you get up to speed by installing the app now if you haven’t already.