While most of the general public doesn’t start listening to Christmas music until early December, record labels start releasing holiday albums and singles as early as late October. This means that as an artist, if you want to release any Christmas music, you’ll need to start recording in the summer in order to release a high quality single or album. Holiday music should be given the same amount of time and attention as any of your other music.
Music executives listen to piles and piles of song demos being pitched to them every single day. Therefore, you should make sure the production quality on your Christmas song is up to par with the rest of your work. The vocals and instrumentals should be at its best. You don't want to hurt your chances by submitting a great song that's poorly mixed. You want whoever is listening to your record to 'get it' on the first listen, therefore it's worth going the extra mile to nail the demo.
Christmas music is very sentimental for many people, which means that it tends to sell well. For an up-and-coming artist, a Christmas single is a great chance to really gain some notice among listeners and get people talking about your work. However, don’t think it is an easy moneymaker. Christmas music can get repetitive, so it also helps to put some extra effort into your songwriting to come up with something completely unique. Your song can have a few aspects that bring about nostalgia for the holiday season (sleigh bells, carolers in the background…) as many people will instantly associate these sounds with Christmas.
Start to think about the holiday season in the middle of the summer is challenging, but getting in the holiday spirit is crucial to releasing a Christmas hit. Make sure to be yourself and let your unique sound come through in your music. Find a way to make your Christmas song different from most of what you usually hear to attract some attention. Don’t try to please everyone. People love Christmas classics, and they are only going to want to buy a new Christmas album if it’s different enough from what they already have that it’s worth adding to their collection.
Ideally, a great new Christmas song would add typical Christmas sounds in with the artists’ own musical style to create a song that is memorable. Have fun with the creative process, and try to keep the mood light and positive! [ We recommend you to read our more detailed article: "Radio Stations Eager To Add New Christmas Songs To Their Playlists" ]