Season 1 Episode 4 – What Is a Brand?

What do The Who, Willie Nelson, Neil Young, The Ramones, Iron Maiden, and Chicago all have in common? Two things: Chart topping, worldwide, award winning success in the music business AND they’ve all worked with long time music industry veteran Bobby Owsinski.

What does McDonald’s know about branding that YOU don’t? (Prepare to have you mind BLOWN)

Bobby Owsinski:

What do The Who, Willie Nelson, Neil Young, The Ramones, Iron Maiden, and Chicago all have in common? Two things: Chart topping, worldwide, award winning success in the music business AND they’ve all worked with long time music industry veteran Bobby Owsinski.

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Master of mastering, shredder of guitar and keys, and Internationally recognized for his song writing and arranging talents, Bobby Owsinski has worked on hundreds of musical projects ranging from DVDs, to live mixes, movies, television, commercial, and of course, studio music production. A leader in his field, Owsinski is easily one of the most well respected and widely sought after music engineers and musicians in the industry today.

Beyond his work in the studio, Owsinski also seeks to teach, mentor, and empower others to create art through music. Owsinski is a regular on the keynote speaker circuit, has written extensively on the subject of music and music engineering, and has created the curriculum for several of the country’s leading colleges and universities music engineering programs.

When not in the studio, in the classroom, or on the stage, Owsinski writes for Forbes magazine as a regular contributor and has written a series of highly successful and informative handbooks for audio engineers.

The SongCat Team
About the Author
The SongCat Team

We believe in supporting artists of all levels of their musical journey, from the 40-year music business veteran, to the burgeoning songwriter who are looking to polish their craft. We also believe that creating professional, high quality, and expertly mixed recordings shouldn’t be limited to high budget record deals.

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