Season 1 Episode 6 - Producing Tracks For Placements

More people are producing music than ever before, and the competition is immense. A&R reps listen to hundreds of songs every single day. So, put yourself in their shoes. If you have thousands of flawlessly produced tracks, what is your interest in listening to a poorly recorded demo that sounds like it was hammered out in a bedroom with a heavy noise floor? For them, there’s no interest.

 

Hello, and welcome to this month’s episode of SongCat Video Series – your favorite online music production company. My name is ALEX, and today, I am going to be breaking down the basics of essentials for writers and composers who are looking to produce their tracks for placements in TV, films, commercials, and as tracks for other artists.

This week, Jeff asked: Do I need to produce music or pay a producer to create broadcast quality music in order to get placements, or can I simply upload my decent demo to labels.

Look, we get it. Not everyone has hundreds of thousands of dollars to produce music, but the honest truth is, you’re going to want to produce your music at the highest quality possible. This is for many reasons. The good news is, modern technology has empowered musicians and writers to have pro audio setups at home, which means you can learn how to produce your music at a professional level, and do it yourself if you're interested.

If you don't have pro level audio production and engineering equipment, you're going to want to hire a music production company, and you're more than likely going to want to hire a producer. On top of that, you're going to want to hire session musicians who can absolutely nail every part of your arrangement. There are options, such as having your song produced remotely by an online studio such as ours at songcat.biz, which can greatly lower your costs as a musician.

The immense knowledge it takes to produce music at the highest level can take years of training and engineering talent that exceeds that of most musicians. That’s why SongCat producers are so valuable. Their methods of producing pro music are second to none.

But, the real question is, why is the highest quality possible so invaluable to you as someone looking for placements for your music?

More people are producing music than ever before, and the competition is immense. A&R reps listen to hundreds of songs every single day. So, put yourself in their shoes. If you have thousands of flawlessly produced tracks, what is your interest in listening to a poorly recorded demo that sounds like it was hammered out in a bedroom with a heavy noise floor? For them, there’s no interest.

The moment a track like that comes on, it gets tabled for one of the thousands of other perfectly produced submissions. This will likely be the case no matter how good your composition is, because A&R’s receive content from so much top talent that they don’t have to scour all their submissions for the right person or group of musicians. The good ones will, but they’re few and far between.

The other, and perhaps most important reason to produce your music at the highest quality possible, is that being professional shows commitment to your music. Think of it this way: if you won’t treat your music like it deserves professional production and value, what does that say about your music? A&R reps, film supervisors and publishers talk to talent every single day who are putting their hearts on the line and giving their all across the board. That is your competition, and who you’re looking to beat. At the same time, you’re asking A&R reps to green-light the spending of thousands of dollars to promote you and do what it takes to secure your music. If you’re not willing to show that you feel the same way, why are you thinking they're going to pick you?

What you want to remember is that, while the competition is more intense than in previous decades, the tools are there for you to fast-track and scale up a quality production that will blow the minds of A&R reps all over the world. And as always, songcat.biz is there to make sure you get a professional studio recording of your song for a reasonable price. Empower your music, and empower yourself.

This has been an incredible video series to be a part of, and we hope that you can take the knowledge you have learned with us this year and apply it to your music. The stars of tomorrow are being professionally recorded today. Be one of them.

The SongCat Team
About the Author
The SongCat Team

We believe in supporting artists of all levels of their musical journey, from the 40-year music business veteran, to the burgeoning songwriter who are looking to polish their craft. We also believe that creating professional, high quality, and expertly mixed recordings shouldn’t be limited to high budget record deals.

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