As a singer, one thing you can do to help your career is to promote your music.
Recording a single without setting up or having any means to get it heard by the right people is simply a waste of time. This is something that most people get wrong.
They spend all their efforts and money recording their songs, trying to make it perfect and do nothing when it comes to promotion and marketing. I think one of the reasons why this happens, is because people tend to see marketing and promotion as something that requires big bucks and a large team to implement.
Well, I am here to tell you that’s not the case.
As a one man group, you can effectively promote your music and your brand without selling your house. All it takes is some simple tips and tricks which I will tell you about in this article and you will be on your way to getting noticed.
1. Make use of social media
I keep telling people that the internet is the best thing that happened to us...especially us creative people.
Because almost everyone has access to it.
Social media is big today. The opportunities that come with it are just too massive.
Take for example, Facebook. Research shows that Facebook has an estimated audience of more than a billion users. Major companies are building their brands and gathering followers simply by creating a Facebook page and posting funny and engaging posts.
What about the latest trend in town? Instagram… According to this research, Instagram has more interactions from it’s followers than any other social media platform.
Now what does this means for you?
Simple you need to jump on the social media bandwagon.
These platforms give you the opportunity to reach and engage with millions of people that will be interested in your music. For example Facebook advertising. For a couple of bucks every month you can advertise your page to reach for viewers and fans. This is really a huge opportunity and you need to take advantage of it right now.
Now before you rush out and start opening an account on every social media platform out there, you need to think about this for a minute
Which is better? Having an account on 10 platforms with zero engagements on them or having just a few and having lots of engagements there?
2. Get a website and sell your music on it
This is another important idea that most people are neglecting.
Most singers, especially the upcoming ones have no online presence.
A website with your own domain name and unique email address goes a long way in showing how professional and serious you are. And it goes together with the point I talked about above. Now let’s imagine that you have a huge following on Facebook with lots of engaged fans and supporters.
Don't you think they will want to support you by buying your music?
Off course they will. And it’s much better if you have a place where they can easily do that (hint: your website).
Also with your website, you can start a blog. A blog is simply an online diary where you can share interesting facts about yourself and your music. With platforms such as Wordpress and Bandzoogle, you can have a website and blog up and running in no time.
3. Get in touch with other music blogs
Most time sharing your songs with your fans will not get you as far as you want to go.
You want to reach new audiences.
You want to push your songs until they get heard by a much larger fan base.
The quickest way you can do this is by reaching out to other blogs and offering them your songs to use as content for their site.
The truth is that they as bloggers are looking for fresh content to publish on their blogs and if you can give them something that’s unique, then it's a win win.
The key here is to start with the small blogs.
Look for those that do not have massive audiences like big magazines.
With the small blogs, the chances of getting to someone that will listen to your songs and actually reply your emails are much higher.
When you have gotten some features on the smaller blogs, you can then approach the bigger ones and use your features as a starting point.
4. Do lots of collaborations with others
This is where your networking skill come into play.
As a singer, you are going to have to collaborate with lots of other musicians and singers.
The advantage of this is that it helps you to get your music in front of others and also make new relationships.
Say for example, you collaborate with someone who has about 10k fans on their social media platforms.
That’s 10k new fans that get to hear your music when it is published.
And you also get to learn from others and develop lifelong relationships that will help your music career.
So start to see collaborations in a positive light from today.
It’s a win win situation for everyone involved.
Marketing and promoting your music is one of the best things you can do for yourself.
As someone that it just starting out with little or no massive budget for promotions, you need to make sure that you do all you can to get your music out there.
You need as much exposure as you can get.
So start small and start today.
Hopefully with the tips listed in this article, you have a strategy which you can implement and get the ball rolling.